about vital designs

Georgia Pope is an accredited neurophysiotherapist, artist, and the brains behind Vital Designs, where anatomy meets art in unexpected and playful ways. With a professional background in neurological physiotherapy, Georgia spends much of her clinical life helping people understand, reconnect, and redefine their bodies after neurological injury or diagnosis. Somewhere between explaining the neuroscience of movement, and drawing diagrams on scraps pieces of paper, she realised that anatomy does not have to live solely in textbooks or clinic rooms. It can live on walls, spark curiosity, and make people smile.

Her work explores the fascinating overlap between the human body and language we use every day. After all, we speak about having a backbone, trusting our gut, and wearing our hearts on our sleeves without thinking twice about the remarkable anatomy behind those phrases. Through vibrant, clever illustrations, Georgia aims to celebrate the body while inviting both health professionals and the general public to become curious. For the general public, she aims to spark curiosity in the anatomy and learning about the body, and for the health professionals, she aims to encourage reflection in the language and communication that is so often undervalued in healthcare.

Working on the lands of the Kulin Nation, in Melbourne, Victoria, Georgia balances life as a physiotherapist, researcher, artist, and mum while growing a creative practice that brings science, humour, and design together. Her pieces can be found brightening clinics, consulting rooms, offices and homes alike, often starting conversations about the extraordinary machinery inside us all. Because when you really stop to think about it, anatomy and the human body is far too wondrous to be grey.

Exploring the curious relationship between the body we live in, and the language we live by.